I am always impressed by the level of service I get at this store and the responsiveness to my email inquiries. While I don't shop there for smaller items like memory cards or lens filters I do make all my major purchases with them. I recently bought two lenses for my D200 and the level of expertise for those transactions was second to none. I love that I can walk into the store and talk to a salesman about a major purchase for an hour and receive expert opinions on the equipment. I have been a customer for two years now and see no reason why I wont be in 20 years.